Advice

My Photoshop Journey led to an Online Store

At the beginning of the year, I was working on project that required me to go between a set of Adobe software’s to complete the project. A large majority of my projects either require Indesign, Illustrator and/or Lightroom. Seldom usage of Photoshop maybe a resize or two here and there. Nothing indepth, nothing pushing my skill level like my university days at SCAD with courses such as digital matte painting.

Working for Brands that are the “Not So Hot Chick (or Dude)”

Ever caught the eye of a sexy individual at one of your favorite after-work-happy-hour-spots? After a couple of glances you realize that you sparked the interest of the person next to them instead. Did I mention that this individual is not sexy but average? Now they’re walking over, with drink in hand, and you’re thinking should I let them down easy or entertain the idea?

Why Trump is a True Piece of (Art)work!

It’s hard to avoid the world today especially with all of the controversial things taking place. There’s no question everyone is inundated with talk surrounding the man that became President with his history making upset.

Between November 8th of his stunning win to present day every political analyst, commenter, columnist, psychologist, historian, statistician and seasoned politician tried to a certain extent explain the unexplainable.

Determining Your Ideal Client

During my “illustrious” freelancing career, I’ve been thankful to be able to turn down projects every now and then. Not necessarily because I’m inundated with project offers, the real reason is because not all projects were a good fit. If I accepted, a few may actuality comeback to bite me in the ass. I know this may seem like a contradiction from a previous article when I discussed, one of the common pitfalls of creative freelancers is the notion of following passion instead of following opportunity. I promise you, this is not contradiction, in fact I’m doubling-down on that statement.

The Common Pitfall Among All Creative Freelancers

As a frequent visitor to creative group forums and design message boards, there always seems to be a few reoccurring topics. Most discussions revolve around quick insights of “What do you think about a master degree in design?” or “What to do about pro bono work for friends and family?”

Are Online Courses the New Get Rich Quick Scheme?

Growing up as a kid I’m sure you can remember situations when you asked your parents “How do you spell this?” or “What does this mean?” Only for them to give the iconic response of “Go look it up.” As a kid that’s never the response you are looking for, rather you want the answer immediately with minimum or no effort. Your parent’s always intended for you to take the longer road with hard work and putting in maximum effort because in the end it will produce greater results.

How To Avoid the Downward Spiral of Toxic Criticism

Through my journey as a designer I have had some great uplifts and pitfalls along with notable successes and failures. Back in the day, when I use to be part of the everyday 9 – 5 grind of the corporate world, there were also some brief periods of unemployment. In attempts to not to have gaps in my resume, I took an internship position with a small 5-man agency.

Working from Home. The Dream and the Nightmare.

Back in 2011, when I became a freelancer full time. That very first day was exciting. I rolled out of bed at 9:00 am (still on corporate time), slapped on some fresh undies and decided to ignore the daily ritual of brushing my teeth and freshening my breath. B-lined straight to the kitchen…

The Importance of Imagery for Content

Nowadays, everyone has a device with a high quality lens. Everywhere you turn someone is snapping away. It makes sense why intensive photo/video platforms such as Instagram, Facebook, Pinterest, and Snapchat keeps users continuously engaged. Also, why content with great imagery results in more views. For a designer, selecting the proper imagery is not necessarily about page views, but transforming the creative.

5 Ways to Help You Find Your First Client

First and foremost, Congratulations! You have now pulled the trigger to pursue a deep down desire to strike out on your own. In my experience, getting your first potential clients can be very challenging. Especially when you have no direction of where to look.