As part of Ruby's new vision and mission, a video was necessary to breathe life into the v/m words in order to make them impactful, dynamic and memorable.
Project leads: Katie Hurst & Jill McKenna
Creative direction: Jill McKenna & Yuri Jai
Design and animation: Yuri Jai
Project leads: Katie Hurst & Jill McKenna
Creative direction: Jill McKenna & Yuri Jai
Design and animation: Yuri Jai