YURI Jai - Ruby Campaign: While you were at the game

This four-week campaign is designed for soccer fans in Kansas City who also run small businesses. It emphasizes the value of having a virtual receptionist—someone who can professionally handle calls, schedule appointments, and provide excellent customer service—even when business owners are off the clock, out of office, or fully immersed in the excitement of the game. Whether they're in the stands cheering on their team or simply taking a well-deserved break, Ruby ensures that no opportunity is missed and every caller receives a warm, timely response.

Campaign Structure:
Weeks 1 & 4: Digital billboards build awareness across the Kansas City Metro.

Weeks 2 & 3: Aligned with local soccer matches, the campaign ramps up with digital billboards, geotargeted mobile ads, and in-stadium placements for maximum exposure.

The goal is to turn game time into growth time by spotlighting how Ruby can support businesses even when the owner isn’t available.

Key Success Metrics:
Double the traffic to ruby.com from Kansas and Missouri.
Increase inbound calls from the region.
Grow the number of new customers in the Kansas City Metro.

Sporting KC vs. Inter Miami MLS GAME
Arrowhead Stadium / GEHA Field (April 13th, 2024)
Upper Led Ribbon 60fps 15000x90 creative animation shown below on field.

Arrowhead Stadium asset deliverables:
- Full board Pregame Final 1920x1080 (video)
- Full 360 Lower Ribbon 5400x108 (image)
- Sideline Lower Ribbon 16200x108 (image)
- Upper Led Ribbon 60fps 15000x90 (video)

Out of stadium asset deliverables:
- Local digital billboards 720x208 (image) (8x)
- Cross over devices 160x600 (3x) , 300x250 (3x), 728x90 (3x)
- Email banners 600x200 (image) (2x)
- Mobile ads 375x234 (3x), 600x500 (3x), 640x100 (3x), 750x468 (3x), 750x704 (3x)

Arrowhead Stadium assets

Full board (video)